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“Compare and contrast the marketing mix and target market for a bike shop in your community with the online bicycle retailer Performance Bicycle ( (Links to an external site.)). Use your best judgment to identify each retailer’s primary target market and some of its Product, Place, Promotion, and Price decisions” (Perreault, Cannon, & McCarthy, 2021, p. 347).

**Please keep in mind, comparing and contrasting is different from describing. Do not just describe the 4Ps of each firm and expect the reader to actually compare and contrast the firms for himself or herself.