3-1 J- SWOT Marketing

Imagine the CDC has brought you on as a consultant to identify health communication gaps in your chosen campaign. You are asked to conduct a SWOT analysis. Review this video that briefly explains how to do a SWOT analysis on a product.

  • Are there messages or topics that were not addressed in the original campaign?
  • Are there different media channels you would choose as a practitioner in the current year?
  • What is a creative solution to overcoming one of the identified gaps you uncovered in your analysis?
  • Who are your stakeholders or people you would partner with to revitalize your campaign? How would you present your findings to stakeholders to achieve  buy-in for the solution you developed? 

 Submission – APA, 2- to 3-paragraphs