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A 12-15 page paper APA double spaced with turn it in report addressing an issue or problem faced by your company of choice and will analyze it using the
9-STEP case analysis process:
Skim the case to get an overview of the situation.
Read the case thoroughly to digest the facts.
Carefully review the information in exhibits.
Decide what the strategic issues are.
Begin your analysis with some number crunching.
Apply the concepts of strategic analysis.
Check out conflicting opinions