• A detailed explanation of the critical competitive forces (and their underlying dynamics) in the smartphone industry that may threaten Apple based on a relevant five-forces analysis and other concepts you’ve learned from your MBA program. Be sure to explain how and why you’ve focused on the critical forces that you’ve identified.
  • A detailed explanation of the potential for new entry and/or effective substitute competition, based on a relevant blue ocean strategy analysis and other concepts you’ve learned from your MBA program. Be sure to explain how and why you’ve focused on a particular new entry or substitute threats to Apple.
  • An explanation of the strategic implications of the competitive forces you identified above: what are the opportunities and threats to Apple’s position in the ecosystem of the smartphone industry that it must factor into its strategy for the future, based on your analysis, and why? Provide evidence from the case and any other research you might do, and support your reasoning with references to this week’s readings and from prior MBA program course concepts.
  •   will typically be approximately 1 single-spaced page