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Activity: Describe the process in which you bought your laptop or any other similar item. Explain the reasons for buying the laptop or item, how you identified the features you required, how you gathered information regarding product features and prices, why you chose a particular brand, and how you made the purchase (online or at a store).
Comment on you level of satisfaction with your laptop or item.
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
Reflection and Discussion – 500 words
Learning Objectives:
1.Identify and describe the three phases of the purchase process.
2.Distinguish among the types of purchases for consumers and for businesses.
3.Understand the role of sensation and perception; learning, memory, and emotions; motivation; and attitudes and decision making in the purchase process.
1.Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
2.Also, provide a graduate-level response to each of the following questions:
a)New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?
b)Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle of wine vs. the boxed stuff. Discuss participants’ level of knowledge and surprise.
References to be made
[Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text]
Text book -Iacobucci, D. (2018).
Marketing Management, 5th ed.
New York:
McGraw-Hill Education