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Assignment Scenario: You are the web analytics professional for a Fortune 500 company and your company has a Facebook Business Page. You just received the KPI summary for the Facebook account activity. What are these numbers telling you, is the Facebook account working for your company? Please answer the following:
Review the Facebook Management Report located in the KPI Sample-Report.pdf (page 8) to answer this assignment.
Analyze the data from the Facebook Management Report.
Explain the metrics is your company doing well or not and why?
Should your company maintain the Facebook account and should anything be changed to boost Fan Posts?
Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers.