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Beginning with the weekly “Four Ps” projects, students will synthesize and integrate those findings with additional research to produce a 6-8 page (excluding title and reference pages) company marketing global analysis paper. This paper will include the following information, organized appropriately:
Introduction and brief history of the firm
Evidence of the overall marketing strategy of the firm, including the Four Ps (from previous research)
Conduct research to compare this firms 4Ps of Marketing in the United States with how the company markets to the rest of the world.
Areas within the context of the 4Ps to consider include: Product variations, cultural differences, values, media differences, social media presence, supply and demand issues, import/export concerns, pricing and exchange rate considerations.
A brief summary of findings
At least 10 published references (scholarly journals, books, and authored articles from periodicals and websites).
No blogs, forums, or author-less web references are allowed. Company websites should be used sparingly, and important information found on these sites should be supported by additional research, when possible.
These references must be clearly cited within the body of your paper. Your textbook can be used as a reference but must be in addition to the 10 sources.
Grading of this paper will focus on how well information is integrated, synthesized, and tells the story of the chosen company from a global marketing perspective. Since this is graduate-level work, students are expected to have their paper edited for spelling, sentence structure, and grammar
before
submitting it. Students should either engage in peer review and/or involve an editor. Papers containing numerous writing errors will be immediately returned to the student with no grade.
Below are the expectations for this assignment:
APA 6th edition format
Title page
6-8 pages of body
At least 10 published references (scholarly journals, books, and authored articles from periodicals and websites).
No blogs, forums, or author-less web references are allowed. Company websites should be used sparingly, and important information found on these sites should be supported by additional research, when possible.
These references must be clearly cited within the body of your paper. Your textbook can be used as a reference but must be in addition to the 10 sources.
Reference page
Review the rubric for grading requirements