Need help? We are here

Choose a non Tier 1 esports title (Tier 2- or below, you can refer to this updated Q1 2020 or reach out for other title ideas) and imagine that you are now the publisher in control of building/growing the competitive scene for your game.
Your directive is to grow the title to a Tier 1+ esport.
How would you approach the situation?
What tactics would you employ to grow the ecosystem and competitive level and fandom for your title?
Community,
Professional scene?
Broadcast strategy?
Fiscal responsibility, sustainability?
Monetization strategy?
Execution and implementation strategy?