CLA-1 should be the continuation of your PA 1
. Therefore, you need to prepare and research the following information about Hofstede cultural dimensions (previously chosen by you for PA 1) and answer the following questions:
- Explain Hofstede cultural framework application to international marketing and global branding?
- Explain Hofstede cultural framework application to consumer behavior?
- Provide some advantages and disadvantages of being influenced by cultural differences.
- Based on your research and what you’ve learned from Hofstede cultural framework, suggest a possible dissertation topic?
This paper needs to include how useful your analysis is in terms of helping you
understand Hofstede cultural dimensions application to international marketing strategy and consumer behavior.
5 pages use sources attached in Hofstede. PA1 it is attached in “country”