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Course Project Part 2

This course has a major project assignment due in Week 5. It will take more than a week’s effort to adequately complete it. Plan time to start the research and work on the assignment earlier than the week in which it is due. 

This week, you will finalize your integrated marketing communications plan for your selected brand. Incorporate your instructor’s feedback from Week 3 into this final submission. 

Complete the following activities:

  • Summarize your integrated marketing communication plan for your selected brand.
  • Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
  • Evaluated how the media selected is matched to the media habits of the target market.
  • Explain how consumer promotions should be integrated into your integrated marketing communications strategy.
  • Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.
  • Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.