Create a short report describing the methods to monitor the marketing measures after the parks in the course scenario reopen. In addition, describe the feedback loops and research strategies along with a plan for continuous improvement.

Specifically, you should focus on the following criteria:

  1. Describe the marketing KPIs to be monitored for the ongoing marketing activities after the reopening of the park.
    • What are the key performance indicators that should be used to measure the performance of the marketing strategy?
  2. Describe the feedback loops to be implemented in this case.
    • Identify the specific feedback loops you will monitor and how often.
    • How should results be reported to the key stakeholders needing this information?
  3. Describe the research that should be conducted.
    • Identify specific consumer research methods you will use and explain why.
    • How will you use the research outcomes for a continuous improvement plan?
  4. Describe an effective continuous improvement plan. Your continuous improvement plan should be based on the feedback loops and research strategies.
    • Use the plan, do, study, and act or adjust (PDSA) methodology for implementing the continuous improvement cycle.

Guidelines for Submission

Submit a Word document using double spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be 1 pages in length.