1. Define social currency. What is the significance of a brand with high social currency?
  2. What is a social identity?
  3. Define the major variables marketers use to segment consumers, and provide an example of how a variable can be applied in a social media application. (provide 1 example).
  4. What are the primary motives that drive social media participation?
  5. Why is the concept of mobility relevant to social media marketers?