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Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
Note: Need around 600 words, In-Text Citations and references.
Question2
Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.
Note: Need around 600 words, In-Text Citations and references.
Question3
Select one element of the Marketing mix and discuss how marketing research could help that area.
Be specific in your recommendations.
Note: Need around 600 words, In-Text Citations and references.
Question 4:
Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
Note: Need around 600 words, In-Text Citations and references.