Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.Note: Need around 600 words, In-Text Citations and references.Question2Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.Note: Need around 600 words, In-Text Citations and references.Question3Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.Note: Need around 600 words, In-Text Citations and references.Question 4:Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?Note: Need around 600 words, In-Text Citations and references.