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1. Based on theoretical content, why invested Yokohama and Eurocopter in the Golden Triangle. Why should they not have?

2. Substantiate these companies attraction to the Golden Triangle in terms of different endowments. 

3. What global management skills did Jack Max Higgins possess and successfully  apply? 

4. Mr.  Higgins mentioned that some prejudicial comments included: “people from Mississippi are lazy and stupid”.  What global management principle does this represent, and how did Mr. Higgins overcome these comments?