1) Make sure that your argument answers the essay question. 2) Organize your essay so that you make a logically progressive argument, i.e. A leads to B leads to C etc. 3) Explain the logic of your argument to the reader so that they can follow you. A good argument is always a well-communicated argument. E.g. “Having demonstrated that (blah blah blah), I shall now argue that (blah blah blah)”. 4) Back up your argument with empirical details. 5) Read sufficiently and reference sufficiently.