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It is one thing to exist; it is quite another to be visible. Search engine optimization has been a popular topic in recent years. Many companies exist in highly competitive industries, and standing out is an important task.

  1. In your own words, what is Search Engine Optimization (SEO)?
  2. Performing a quick search of your company (or a company you desire to work at) online, how would your rank their SEO?
  3. After reviewing this week’s reading and other outside sources, what advice would you offer this company to increase its SEO