Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:

  • Coca-Cola Classic
     
  • Apple iPhone
     
  • Nike basketball shoes
     
  • L’Oreal Shampoo
  • Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
  • For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?

Discussion Response Requirements: 4 good sentences for each bullet point.