PLEASE READ THE ENTIRE THING!!!!!!!!!!!

While communication is essential and should be a priority for an organization, it is often taken for granted. There are challenges and issues both management and employees experience and have to overcome in order ensure that the lines of communication remain open and effective. Poor communication is often a symptom of other organizational problem but it is important that dependable communication structures are in place.

Select a company that has or is currently experiencing communication failures:

STARBUCKS! They broke core values

“The Starbucks franchise is a multinational coffeehouse chain that specializes in 

unique products such as whole and ground coffee beans, teas and spices.

Starbucks is committed to bringing high-quality services and standards to its 

millions of customers world-wide. Creating a culture that goes beyond profits, 

having a positive impact.”

Pressure has come from the CEO to 1) address the issue(s) identified, 2) identify communication best practices, and 3) develop a proposal to implement a sustainable communication framework. 

Your group is expected to assess the communication issues being faced and provide sound rationale behind your group’s proposed recommendations. Introducing a new idea can be more successful when key people in the organization “buy” into the concept. SMART (Specific, Measurable, Attainable / Achievable, Relevant, Time-oriented) objectives must also be considered. Convincing others to support your idea requires persuasive communication skills. Persuading others that your solution will be successful requires that you have a unique idea, and that you have researched its feasibility.

The management team is placing the responsibility on your group to determine a recommendation for their consideration. They are not looking for a group that just assumes that addressing communication issues does not much effort or that communication only comes from the top. They are looking for the team to provide honest feedback and notify them if addressing the issues or developing a new communication framework is not warranted providing that the rationale and research supporting why is depicted.

  • Home Page (contains TOC with links to subsequent pages)
  • Executive Summary***
  • Business Overview
    • Description
    • History
    • Vision/Mission statement
  • Analysis of Communication Issue
    • Identify problem/key issues and pinpoint critical areas for action.
    • Describe how problem has affected the organization.
    • Describe and assess actions taken.
  • Recommendations/Proposal
    • Describe proposed communication framework and how it remediates identified issue(s).
    • Describe how the proposed solution affects the organization or how the organization will be affected. 
    • Identify key roles (accountable persons), stakeholders, and responsibilities.  
    • Identify required skillset.***
    • Outline SMART objectives.***
  • Summary/conclusion
  • Reference page (must be in APA format)