Purpose

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis, and visualization. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data, as compared to separate smaller sets with the same total amount of data, allowing correlations to be found to delineate business trends, determine the quality of research, prevent diseases, link legal citations, combat crime, and determine real-time roadway traffic conditions.

Big data analytics is a topic fraught with both positive and negative potential. Big data is defined not just by the amount of information involved but also by its variety and complexity, as well as the speed with which it must be analyzed or delivered. The amount of data being produced is already incredibly great, and current developments suggest that this rate will only increase in the near future. Improved service should result as companies better understand their customers, but it is also possible that this data will create privacy problems. Thus, big data is important not only to students who hope to gain employment using these techniques and those who plan to use it for legitimate research, but also for everyone who will be living and working in the 21st century.

Assignment Instructions

First, navigate to the Academic Tools area of this course and select Library then Required Readings to review the Unit 8 videos covering facets associated with big data. It is very important that you watch the Unit 8 videos before completing the assignment.

Perform research on big data use cases via the Internet and Purdue University Global Library. Use the article at the following website as a starting point for your research:

Select one use case from the list below to be the topic of your paper.

  1. 360° View of the Customer
  2. Fraud Prevention
  3. Security Intelligence
  4. Data Warehouse Offload
  5. Price Optimization
  6. Operational Efficiency
  7. Recommendation Engines
  8. Social Media Analysis and Response
  9. Preventive Maintenance and Support
  10. Internet-of-Things (IoT)

Write a 3-page expository paper, not including title page or references, that addresses the following:

  • Describe the use case and how it makes use of big data.
  • Explain the V’s of big data within the context of your chosen use case.
    • Volume
    • Velocity
    • Variety
    • Veracity

Assignment Requirements

The paper must comply with the following:

  • Minimum of three full pages of researched content
  • Title page with paper title, course name, and student name.
  • Reference page with a minimum of two reputable sources
  • Paper adheres to APA requirements

For more information on APA style formatting, go to Academic Writer, formerly APA Style Central, under the Academic Tools area of this course.

Also, review the university policy on plagiarism. If you have any questions, please contact your professor.