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Read Chapter 6 – Global Market Planning and Chapter 7 – Global Market Entry Modes.
Chapter 6 – Core Principles of International Marketing (wsu.edu)
Chapter 7 – Core Principles of International Marketing (wsu.edu)
The Global Marketing Mix – Internationalisation – Global Marketing – YouTube
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I have an assignment due on the 9th of December for the module digital transformation management its about carrying an analysis of an organisation (private or public) of your choice and to provide an outline for its Digital Transformation. The organisation selected must be of such a suitable size that
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