The article entitled “Building Companies to Last” is based on


The article entitled “Building Companies to Last” is based on the book Built to Last: Successful Habits of Visionary Companies by Collins and Porras. In my opinion, this is the second most important book on strategic management written after The Art of War. The article is kind of a shortened version of the book and highlights some of the key takeaways, and the Q&A piece fills in some gaps. 

Read the weekly readings carefully and answer the following questions:

  1. In your estimation, in what ways might vision statements important to the visionary firms discussed in “Building Companies to Last?” Why are they important and how might visionary firms benefit from them?
  2. Which vision/mission statement from the PowerPoint slides is the best, and which is the worst? Why are those two statements that you chose good or bad?

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