Read the CRM at Minitrex Case Study on pages 243-245 in the textbook: IT Strategy: Issues and practices, McKeen, J. D., & Smith, H. A., Pearson, 2015, Third Edition.
Answer the Discussion Questions at the end of the Case Study.
Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research. Please be sure that journal articles are peer-reviewed and are published within the last five years.
The paper should meet the following requirements:
3-5 pages in length (not including title page or references)
APA guidelines must be followed. The paper must include a cover page, an introduction, a body with fully developed content, and a conclusion.
A minimum of five peer-reviewed journal articles.
The writing should be clear and concise. Headings should be used to transition thoughts. Don’t forget that the grade also includes the quality of writing.