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Read the following two articles in the Electronic Reserve Readings for Week 1. (NOTE: The answers for the questions below must come at least in part from these two articles. Peer-reviewed research can also be used)
Gunter, B., & Jensen, K. B. (2002). Part III: Chapter 13: The quantitative research process. Handbook of Media & Communication Research, 209-234.
Jensen, K. B. (2002). Part III: Chapter 14: The qualitative research process. Handbook of Media & Communication Research, 235-253.
Answer each question in 100-150 words each:
Why is it important to be familiar with research about communication and the methods used to perform this research?
Name and briefly characterize two quantitative research methods used in communications research. Include in your characterization two advantages and two disadvantages for each.
Name and briefly characterize two qualitative research methods used in communications research. Include in your characterization two advantages and two disadvantages for each.
What are two practical applications for communications research?
What part do ethics play in communication research?
Define and discuss informed consent, confidentiality, and anonymity in communication research.
Which research methods better align with each theoretical perspective from the other Week 1 assignment? (for example, Systems theory can be best researched quantitatively as you can systematically test variables)
Format
your assignment according to appropriate course-level APA guidelines.