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Refer to Chapter 8: Imagine that you’ve been appointed as the new chief marketing officer (CMO) for a rising automotive company (e.g., Tesla ).  Your CEO has decided that your company will be the premier “relationship” company in your industry.   

  • What could that mean? (10 points) 
  • How will you execute your plans to be the premier relationship company? (25 points) 
  • What will you use as data collection tools? (10 points) 
  • What role will interactivity (with customers) play in your plans? (5 points) 
  • What role will e-mail and social networking play? (10 points) 

Be as specific as you can.