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the Guerrilla Marketing Campaign
from Coca-Cola®. LINK:
a 12- to 15-slide Microsoft®
presentation with speaker notes and include the following:
Watch the guerrilla marketing campaign videos. Provide an overview and why it is an effective strategy in getting market exposure.
Examine the list of characteristics of guerrilla marketing. Which characteristics would apply to the Coca-Cola
guerrilla marketing campaign? Why? Which would not apply? Why not?
Examine Coca-Colas Instagram and Pinterest pages. What is available on the sites? Does it integrate well with the guerrilla marketing campaign? Why or why not?
What information is on the YouTube channel for Coca-Cola? Why is it there?
Based on all of the material you have viewed, what message is being conveyed by Coca-Cola? Provide support for your answer.
your presentation consistent with APA guideline