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Scenario:
In your quest to encourage innovation and entrepreneurial behavior in
the medium sized medical equipment company you founded five years ago,
you see the need to develop specific measures of performance against
which innovative products or services can be measured once they are
developed.
Summary:
Provide a 1-2 paragraph summary describing the medium-sized medical
equipment company you founded (may create hypothetical details along
with brief research about such firms). In essence, what is it? What does
it do? Who are its primary customers?
Description:
Provide a 1-2 paragraph summary of recent innovations your
organization has implemented (may create hypothetical details along with
brief research about recent innovations in the field). In essence, what
are the innovations? What are the potential benefits of such
innovations? What are some of the challenges of the innovations or
innovation implementation process?
Proposal of Measures:
Propose how the following financial and non-financial measures will be used to assess and evaluate recent innovations:
Financial Measures
Return on investment
Growth in market share
Profitability
Non-financial Measures
Employee loyalty and commitment
Breadth of employee participation
Employee retention
Employee willingness to change
Strategic repositioning
Competitive capabilities
Potential creation of further breakthroughs
Number of potential future innovations
Submission Details:
Submit your report in a 5- to 6-page Microsoft Word document, using APA style. 100
% original, no plagariasm.