Scenario:In your quest to encourage innovation and entrepreneurial behavior in the medium sized medical equipment company you founded five years ago, you see the need to develop specific measures of performance against which innovative products or services can be measured once they are developed.Summary:Provide a 1-2 paragraph summary describing the medium-sized medical equipment company you founded (may create hypothetical details along with brief research about such firms). In essence, what is it? What does it do? Who are its primary customers?Description:Provide a 1-2 paragraph summary of recent innovations your organization has implemented (may create hypothetical details along with brief research about recent innovations in the field). In essence, what are the innovations? What are the potential benefits of such innovations? What are some of the challenges of the innovations or innovation implementation process?Proposal of Measures:Propose how the following financial and non-financial measures will be used to assess and evaluate recent innovations:Financial MeasuresReturn on investmentGrowth in market shareProfitabilityNon-financial MeasuresEmployee loyalty and commitmentBreadth of employee participationEmployee retentionEmployee willingness to changeStrategic repositioningCompetitive capabilitiesPotential creation of further breakthroughsNumber of potential future innovationsSubmission Details:Submit your report in a 5- to 6-page Microsoft Word document, using APA style. 100% original, no plagariasm.