Select and analyse a range of different television commercials, 2 retro ads (produced between the 50s and 80s) and 2 current ads.
They do not need to be the same brand but each pair must be a similar product (ie 2 shampoos and 2 cars for example).
The analysis must demonstrate your understanding of current TV commercial styles (e.g. modern, humorous, factual, seductive, serious) structures, purpose (e.g. brand awareness, informative, sales, special offers) and examine the regulations relating to television commercials.
Write report summarising key findings.
Minimum 1,500 words with references