This report should include a catalog of all brand elements, product attributes, and marketing activities related to the brand. It should be submitted to the course website in the form of a 12-point font, double-spaced Word document.
Company: Starbucks
Question: 1-) Performance – Market share, trends in both brand and market.
2 pages plus references.
All sources (e.g., articles, websites, executive interviews) used in the Brand Inventory must be cited properly.
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