What role does marketing play in the overall strategic planning process?  In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services.  How do you think that social media has changed marketing concepts over the past five years for these companies? 

 The pandemic has required organizations to redefine, redesign, and shift their practices. 

When you look at the timeline of the history of management theory and the accompanying historical events that triggered changes in the practice of management. How do you think the COVID pandemic signals a shift in how work is managed?