You task in this assignment is to select one of these startup companies mentioned from the textbook and conduct a brief research assessment on them in a 3-4 page paper addressing the following:

  1. What is the company’s target business function?
  2. What type of business advantage do they provide markets and companies?
  3. What is the current challenge do you think in your own words this company has in being adopted in business today?
  4. What is the company’s overall marketing approach? Are they on social media, blogs, or an any other medium to be discovered by clients?