PROJECT DESCRIPTION The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail

PROJECT DESCRIPTION

The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.

Project 1 Consists of:

1. Project Requirements (topics and content to cover)
2. Paper Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. APA Resources (how to cite and select sources)
5. Due Date Information and Late Policy

Project Requirements

Select a company that utilizes digital or social media to communicate with customers to complete Section 1.

NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).

SECTION 1: COMPANY INFORMATION

Provide the following information about the company you select:

Item 1: What is the name of the company?

Item 2: What year was the company established?

Item 3: What is the company’s goal or mission?

Item 4: What products and services does the company offer or provide?

Item 5: Provide the company website address (URL).

Item 6: How many employees does the company employ?

Item 7: Where is the company’s headquarters located?

Item 8: What are the company’s most recent earnings?

Section 1 Source: Include at least 
one source for Section 1. Include this source as an in-paper citation and on your Reference page.

Section 1 Example: The Henkel Company
To help you with completing Section 1, an example is provided below:

“…Henkel was founded in 1876. People around the world trust Henkel’s innovations, brands, and technologies. In the fiscal year 2016, the company reported sales of approx. 18.7 billion euros and an operating profit of around 3.2 billion euros (adjusted for one-time gains/charges and restructuring charges). The DAX-30 company has its headquarters in Düsseldorf, Germany. Henkel employs more than 50,000 people worldwide, over 80 percent of whom work outside of Germany. Henkel is thus one of the most international German companies…”

Henkel. (2019). 
Company Profile. In Company Profile. Retrieved 1/15/19, from 


NOTE 2: You cannot use the Henkel Company in your project.

SECTION 2: DIGITAL AND SOCIAL MEDIA USE

How does the company use Digital and Social Media to communicate with their customers?

Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).

Item 2: Describe how the company uses 
EACH digital and social media listed in Item 1 above to achieve its goals or mission.

Section 2 Source: Include at least 

one source
 for Section 2. Include this source as an in-paper citation and on your References page.

SECTION 3: ANALYSIS

Provide an example of how the company uses digital and/or social media to accomplish an objective (e.g.
 to address a serious public relations issue, promote a cause, market a product, achieve a strategic advantage by using Big Data, or promote an event).

Item 1:  Describe the situation or example in detail.

Item 2:  How successful was the company in accomplishing the objective? Support your answer with reference (s).

Item 3:  List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.

Item 4: If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?


To help you with completing Section 3, we have provided two sample topics below:

Section 3 Example 1: Target’s Data Breach
Target’s December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers.

Section 3 Example 2: Target’s Use of Big Data

Target is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources).  Combine the two data streams and Target can predict, with a high degree of certainty, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant and if so when you are due. The amount of money spent each year on pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition.

Section 3 Sources: Include at least 

two sources
 for Section 3. Include the two sources as in-paper citations and on your References page. 
At least one source should be professional or scholarly. 

NOTE 3: You cannot use Target in your project or any company we discussed in class (e.g. Google).

Paper Requirements

Paper Requirements

1. Your paper must follow APA format guidelines throughout.
(A sample APA template for you to use is attached to the bottom of this page). Be sure to use the the sample template.

a. Double-spaced
b. 1-inch Margins
c. 12-point size professional font (e.g. Times New Roman)
d. Header
e. Automatic Page numbers
f. Title page
g. Reference page

2. Length: Minimum of 1,000; Maximum of 1,500 words.
(Title page, Reference page, and direct quotes do not count toward the total word count). 

NOTE 4: Going over 1,500 words is fine, but if you are under 1,000 you will be penalized (10% or one letter grade) if you have under 900 words.

3. Include one Image
.

Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like.

Image Example: The Henkel Company Infographic
To help you with completing your project, we have included a sample image
.
 This is a great infographic that provides data on the Henkel Company. This infographic would work well in Section 1.

 

Henkel Company Infographic [Digital image]. (n.d.). Retrieved January 15, 2019, from 

here
.

4. Title Page


Your title page must be APA formatted and include the following:

a. Project Name
b. Your Name
c. Instructor’s Name
d. Course name
e. Due date of the assignment.
f. Title of Company Analysis

5. References Page

Your References page must be APA formatted.

6. Sources: Include at least Four (4) Sources (Total)
a. Include at least One (1) Source for Section 1.
b. Include at least One (1) Source for Section 2.
c. Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.

Clarification: Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar.  Examples of 
scholarly sources include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of 
professional sources include trade journals or magazines. Professional sources are written for a specific audience that works in a certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMGC has a top-notch, extensive online library. You can find many scholarly and professional sources there.

NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.

7. Setup & Organization

Your paper must include the following pages and Level 1 Headings:

a. Cover Page
b. Company Profile (Section 1)
c. Digital and Social Media Use (Section 2)
d. Analysis (Section 3)
e. Reference Page

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

1) What learning do you take away from this experience

1) What learning do you take away from this experience that provides a greater awareness, increased knowledge, and/or better skills for working with the LGBTQ+ identifying population? 2) What issues, topics were most interesting to learn about and why? 3) What issues, topics did we not cover or did we

 Chapter 10 discusses various theories about why we dream and what

 Chapter 10 discusses various theories about why we dream and what dreaming is. The author states, “Although our understanding of sleep and dreams continues to grow, major questions remain.” Prior to reading the text material about dreams, what was (is) your belief about why we dream, and what our dreams may

50 points 300 written words APAMLA 1 margins double spaced real sentences spellinggrammar all count. The Process: 1. Watch the

50 points300 written wordsAPA/MLA – 1” margins – double spaced – real sentences – spelling/grammar all count.The Process:1. Watch the video at the link below:https://www.youtube.com/watch?v=jOUeHPS8A8g&t=272s2. Discuss your answers for the following questions:Which character did you most relate to and why?What does ‘the cheese” represent to you? Explain why you feel

Main task Questions: 1) Identify one or two main problems

Main task Questions: 1) Identify one or two main problems with respect to the relationships between teams and managers of your department2) Try to possibly identify statements in the article proposed above that can help addressing from close or far, the problems identified in point 1. (If you cannot find

Answer the discussion questions that follow.

The case scenario provided will be used to answer the discussion questions that follow. Case Scenario Ms. G., a 23-year-old diabetic, is admitted to the hospital with a cellulitis of her left lower leg. She has been applying heating pads to the leg for the last 48 hours, but the

First, view the 2020 National Diabetes Statistics Report at: https://www.cdc.gov/diabetes/pdfs/data/statistics/national-diabetes-statistics-report.pdf

  First, view the 2020 National Diabetes Statistics Report at: https://www.cdc.gov/diabetes/pdfs/data/statistics/national-diabetes-statistics-report.pdf (Links to an external site.) Second, utilize the report to respond to some of the following prompts below. Step 1: Click on “Reply” below to start a new post for yourself.  You will not be able to see your classmates’

Locate six peer-reviewed articles on property crimes. You need to

  Locate six peer-reviewed articles on property crimes. You need to access at least three different databases for these articles. In a 1,500-2,000-word analysis (total word count for the assignment), do the following: Summarize each article: Give an overview of the Topic. What methodology (approach to understanding the problem) was

3. Project Fuyao’s cash flows for the next year under

3. Project Fuyao’s cash flows for the next year under the conditions of dividend decrease, maintenance, and increase, using end-period cash balances or short-term borrowing as the “plug”. How do assumptions about operating cash flows, capital structure, and IPO proceeds affect the dividend policy decision?  4. How do regulatory concerns,

Examine the key differences between the organization of federal and

Examine the key differences between the organization of federal and state law enforcement agencies. Then, identify the four major organizations that compose the U.S. Department of Justice and compare and contrast their primary functions. Provide one example of a situation or scenario in which each of the four organizations would

Assignment Content Conducting research and creating a supporting research report serves two important purposes with respect to your project: It

Assignment ContentConducting research and creating a supporting research report serves two important purposes with respect to your project:It explains your technological choices in terms of business benefits and risks. This explanation is crucial for executive approval.It either reinforces or improves your plan–but only if you apply the results of your

 Based on the article, Why Texas Needs Outside Help Hiring

 Based on the article, Why Texas Needs Outside Help Hiring The Next Mack Brown, which can be located in the Forbes Showcase, it is evident that the search for and hiring of collegiate coaches is an extensive and complicated process. With the article in mind, how do universities identify the

Central Engineering w-areas of concern

Objective:                  Analyze the situation in the case and identify the underlying problems and determine an approach that will address the issues and the obstacles to its implementation.   Requirements:          Successful Strategic thinking Exercises will be three (3) to five (5) pages in length and incorporate the information and knowledge gained

In a 3-page paper, written in APA format using proper

In a 3-page paper, written in APA format using proper spelling/grammar, research the topic of menopause and address the following: Explain perimenopause, surgical menopause, stress menopause, and postmenopause. Describe the signs of menopause. Which other life changes (e.g., physical, psychosocial, and cognitive) may influence a women’s experience during menopause? Which